Submission
Your baseline
Candidate A
0/100
Video Quality Score
Hook10
Hold8
Algorithmic Fit18
Brand Lift17
Candidate B
42/100
Video Quality Score
Hook39
Hold41
Algorithmic Fit30
Brand Lift16
Cortexa Create
Insight into what makes a winning video.
Drop in a baseline and the new candidate. See what works before you ship.
Create computes an additional Video Quality Score, requiring our most advanced model.
Total Video Quality Score we can account for
- 66.67% brain chemistry
- ~25% algorithmic bias
- ~8.33% unexplained signal
Components
What we read.
- Hook
- Captures attention in the first few seconds.
- Hold
- Sustains attention through the body of the video.
- Algorithmic Fit
- Aligns with what the platform's distribution rewards.
- Brand Lift
- Strengthens channel-fit and brand recall.
Who uses it
TikTok creators picking which cut to publish from a shoot.
Reels operators running a posting cadence.
YouTube Shorts channels with a baseline-and-test rhythm.
How to use this
01
Watch Hook.
The first few seconds decide whether your video gets watched at all.
02
Watch Hold.
Sustains attention through the body — the retention curve through completion.
03
Watch Algorithmic Fit.
Aligns with what the platform's distribution rewards.
04
Watch Brand Lift.
Strengthens channel-fit and recall over time.
Try it free.
Free tier available. No card required.