01
Clean composition lifts Universal Appeal.
Cluttered
Universal Appeal34
Demographic Appeal46
Audience Drive46
Engagement58
Clean lifestyle
Universal Appeal62
Demographic Appeal51
Audience Drive35
Engagement25
Cortexa Marketing
Pick the winning ad, before you spend.
Upload two to five variants. Get four scores per ad.
Total appeal we can account for
- ~74% broad-audience signal
- ~13% demographic targeting
- ~13% unexplained signal
What we read
Four signals.
- Universal Appeal
- Pulls broadly across audiences.
- Demographic Appeal
- Lands with your target segment specifically.
- Audience Drive
- Predicts the action your audience will take.
- Engagement
- Holds attention long enough to deliver the message.
Who uses it
Performance marketers deciding which Meta or TikTok ad to push budget into.
Brand creative teams picking between concepts.
Growth leads at consumer startups running creative tests with limited budget.
How to use this
02
A clear CTA lifts Audience Drive and Engagement.
No CTA
Universal Appeal62
Demographic Appeal51
Audience Drive35
Engagement25
With CTA
Universal Appeal66
Demographic Appeal51
Audience Drive42
Engagement32
Test before you spend.
Free tier available. No card required.