How we read what your audience will feel.

Both products are built on real audience-response data. Brain-imaging and psychological-response measurements collected as viewers watched a wide range of creative.

Cortexa Marketing draws from image and short-form video ads. Cortexa Create draws from short-form video on TikTok, Reels, and Shorts.

Cortexa Marketing. Universal Appeal pulls broadly across audiences. Demographic Appeal lands with your target segment specifically. Audience Drive predicts the action your audience will take. Engagement holds attention long enough to deliver the message.

Cortexa Create. Hook captures attention in the first few seconds. Hold sustains attention through the body of the video. Algorithmic Fit aligns with what the platform’s distribution rewards. Brand Lift strengthens channel-fit and brand recall. The Video Quality Score is the model’s calibrated probability that your candidate beats your baseline within-channel — the four pillar scores are diagnostic context for why the probability landed where it did.

The Video Quality Score is read off the same model output the validation number was scored on: 0.667 pair accuracy (56 of 84 pairs) on the 84-pair within-channel, channel-disjoint held-out COMBO val set. That number is the most defensible single claim we can make about the model’s skill, and showing the calibrated probability puts the user as close to it as we can.

The score reads the shape, composition, and visual structure of the creative. It does not read the literal text or copy. A great structural score with the wrong words on it can still flop.

Cortexa Create’s display scores are calibrated to reflect realistic competitive bars for short-form content. Stock b-roll lands low. Genuinely strong creator work lands high.

For Cortexa Create, we ask for a short baseline clip from your channel. The baseline calibrates the read to your typical viewer.